G. Kelly O’DeaSenior Advisor, Marketing Technologist
Described in a Harvard Business School case as a “global marketing pioneer, business builder and change leader”, Kelly is a broadly experienced executive with a consistent growth record across disciplines, major market categories, multiple countries and C-level positions in public and private companies from established to early stage.
Senior advisor to clients in such companies as IBM, Microsoft, Shell, Samsung, Boeing, Compaq, Ford, Fujitsu, AT&T, PepsiCo, Kraft and Unilever. Resume includes: President – FCB (Foote, Cone and Belding Worldwide) (NYSE: IPG); Vice Chairman/Global Operations – Bozell Worldwide; President – Worldwide Client Services, Ogilvy & Mather (NASDAQ: WPPGY). At each company, led and restructured the global client mamagement organizaton around the 7S and transnational network models, leading to significant growth in revenue, reputation, operating profit.
Business builder, leading teams that won over $2.5 billion in new business from clients such as IBM, Ford, Jaguar, AT&T, Samsung, Compaq, Boeing, Fujitsu and others. Co-created well known global brand campaigns for AT&T, Ford and Boeing.
Co-founder of Alliance for High Performance Leadership (AllianceHPL), a private next economy strategic services firm focused on applied innovation. The subject of a Harvard Business School case, the firm has specialized in business / market strategies, brand development, marketing technology and design for large clients like Ford, Samsung and Lenovo and many early stage firms focused on new technology applications.
Free time: public service, competitive sport and education, includng six-term Chairman of Outward Bound International, Chairman of TheThunderbird School of Global Management, Director on the University of Portland Board of Regents.
Specialties: Strategic shifting in changing environments. SME: business / marketing strategy, new ventures, new tech / media, turnarounds, change leadership. Broad applied tech experience.
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